If you want to take your Instagram game to the next level, it's time to start creating and sharing engaging Instagram Stories. In this guide, we'll explore why Instagram Stories are important, how to use them for marketing and promotion, and some great tips to help you create better content for your Story feed.
Why do Instagram Stories matter?
Instagram Stories are a great way to connect with your audience and tell them about the things you're doing. They also provide an opportunity to build a following, which can help sell products and promote events.
The benefits of using Instagram Stories
Instagram Stories has been an excellent way for me to build my following. I can share information about my business and engage with people daily. It's also my favorite platform for sharing blog posts and other content I want to get out there with the world.
Whether you're just starting or want tips on improving your Instagram Stories, this guide is for you!
How to create better Instagram Stories
Instagram Stories can be as straightforward or complex as you want them to be. A good Instagram Story tells a story, whether it's through video or text. A wrong Instagram Story does not engage the viewer at all. Here are some tips on how to make your Instagram Stories more engaging:
- Use a compelling image. The first thing people see when they open your story should catch their attention and tell them about who you are and what you do (or sell). If it's just a picture of your face for no reason, that won't work well!
- Use an engaging caption. After the image has grabbed their attention, get into why you're posting this particular update about yourself by using an exciting caption to explain why it matters and why people should care about it enough to watch the rest of what happens next in the story timeline (which we'll talk more about later). Your content needs substance here; nothing too long but enough information, so people understand why they are watching/reading/listening/etc., which leads us onto...
- Tell a story! This could mean anything from showing how something works (e.g., demoing new features) or showing where certain things came from (e g., making pasta with grandma), but whatever way works best for telling your tale is up to you! As long as there's an end goal involved somewhere along these lines, then all will go smoothly once published--remember, not only do viewers need entertainment value during each video clip and enjoyability after watching everything together, too, so don't forget those details when creating content either!
How to drive traffic with your Instagram Stories
Regarding driving traffic, Instagram Stories can be an excellent tool, mainly when you use them in conjunction with other forms of social media.
Here are some examples:
- Use Instagram Stories to drive traffic to your website or blog. If you have a new product, service, or offer that you want people to check out on your site or blog, this is an excellent way for users on Instagram to find out about it. You may even include a link within the Video Canvas so that people can get directly into reading more about what you're offering. Adding text links within Videos Canvas is easy—copy and paste them into the text field and hit "return" twice before pasting them again!
- Use Instagram Stories to advertise events (and ensure those events are posted directly from their corresponding event page). This works well if they're local events (i.e., there's no need for anyone outside of town to attend) because it ensures they'll see all relevant information, including ticket prices (if any), addresses/directions/maps, etc., dates/times, etc., dress code, etc., age restrictions if any...
How to run video ads in your Instagram Stories
Whether you're looking to promote your business or product, video ads are an excellent way. They're great for branding and building trust; they can be used in storytelling campaigns and are a perfect tool for promoting your brand on Instagram.
You can use Instagram Stories to drive traffic, build a following and promote your business.
There are so many uses for Instagram stories! You can use them to drive traffic, build a following and promote your business.
Here's how it works:
- Have a goal in mind for what you want to achieve with your story: is it just going to be about sharing content from your website or blog? Is it an update on the latest posts you've written? Or an announcement about something new coming up from your company? Whatever the case, make sure that goal is clear before getting started.
- Figure out what kind of content will help achieve that goal (e.g., if you want people to visit your site or blog more often, then start posting links). Use specific hashtags so people can find those posts easily through search engines like Google or Bing when they search for those topics; famous examples include #marketingtips #bloggerlife #bloggersofinstagram
Conclusion
As we've said, Instagram Stories is an excellent tool for your business. It can potentially engage your audience and build your brand—but only if you use it correctly. If you follow the tips in this post, you'll be on your way to engaging content that will get people talking about your offer!
